Free Ebook The Complete Book of Personal Training

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The Complete Book of Personal Training

Free Ebook The Complete Book of Personal Training

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About the Author

Douglas S. Brooks, MS, is an exercise physiologist and personal fitness trainer with more than 20 years of experience. He co-owns Moves International Fitness, a provider of educational resources, continuing education, and live workshops to fitness professionals. Acknowledged as one of the country's premier personal trainers, Brooks is a well-known author, lecturer, trainer, and video personality. His counsel and input are sought on an international level, most recently by the International Sports Trainers Association, which appointed him vice president of the organization. He also is a member of IDEA and the American College of Sports Medicine (ACSM).Brooks is a gold-certified personal trainer by the American Council on Exercise, and he is an IISA-certified in-line skating instructor. He previously operated a personal training facility for nine years; directed a 5,000-member health facility; participated in and coached college-level gymnastics; and was an assistant professor at the University of Michigan Health Science Department. In his free time, Brooks enjoys fitness activities of all kinds. He is a competitive tennis player, a marathon runner and Ironman triathlete, an avid alpine and Nordic skier, an in-line skater, and a rock climber and mountaineer. He lives in Mammoth Lakes, California, with his wife and two sons.

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Product details

Hardcover: 608 pages

Publisher: Human Kinetics Publishers; 1 edition (December 22, 2003)

Language: English

ISBN-10: 0736000135

ISBN-13: 978-0736000130

Product Dimensions:

8.7 x 1.7 x 11.4 inches

Shipping Weight: 3.9 pounds (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

29 customer reviews

Amazon Best Sellers Rank:

#896,479 in Books (See Top 100 in Books)

It's a good book more the most part. If you are not a certified personal trainer or are contemplating becoming one than this book is for you. If you already are a personal trainer there is good information but most likely you already know it. The first half of the book is almost entirely on the business aspect of it. While I agree that there are methods that will always be successful when it comes to selling/client retention/getting clients; the book needs to be updated badly. then in my opinion it would be a great resource. The most current edition was written in 2003. Since the internet played a minimal role than (and social media wasn't around,) There is little covered on that and I found myself just skimming through this whole section since things have changed so drastically since then. Its a good book to have as a reference and if you work in a corporate gym then it might be more beneficial to you. But if you're independent I just don't think its for you.

Douglass Brooks has given trainers several works to aid them in their pursuit of bringing health and wellness to their clients. This book not only draws together some of the information from some of his other works, but adds other information to give you a complete picture of your chosen field.

The book is a bit dated and there are better books out there, in my opinion, but overall it is a good book to read.

Douglass Brooks shows a complete understanding of the full gamut for Personal Trainers. His "Complete Book of Personal Training" covers A-Z of the subject. I especially like that he focuses so much on the goals of his customers, rather than how to fit your own intentions into their true needs. I recommend this book to anyone in the field, whether starting out, stepping up to the next level or just trying to be better in this profession. The only improvement I can recommend is an update to the book. I hope Mr. Brooks can find the time to issue a revised guide that addresses more recent changes in the field.

The book is based on starting your own personal training g business. I was under the impression it was in compass all aspects, still it is a good reference.

THIS IS GREAT 4 ME TO STUDY B4 I GO TO SCHOOL!!! PERFECT! THERE IS SO MUCH INFORMATION AND GREAT PICTURES WHICH MAKES IT EASIER TO UNDERSTAND! MY ONLY PROBLEM WITH ALL THE ANATOMY WORDS, IS THAT I DON'T KNOW HOW TO PRONOUNCE THEM!!! WISH THEY HAD A BOOK TO SHOW U HOW TO PRONOUNCE THE MUSCLES!!! I WOULD BUY IT!!!

good

this book repeats itself too many times. for me it doesn't have all the information in it that I was looking for.

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Download Ebook momma, I wanna be light-skinnedBy Rhonda R. Bennett

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Growing up in the south, I witnessed the damaging polarity of inter-racial bias within my own African-American community. I experienced the struggle caused by these divides that have been perpetuating since the days of slavery. The remnant left by the hands of white slave owners whose sole purpose was to control the black race, has a modern day name Colorism, coined by the author Alice Walker in the early 1980's. Colorism has proven to be a powerful catalyst in the dissension of African-Americans. Each generation has its own account of the damaging effects of discrimination and degradation experienced within the black race. Consequently, these effects have left many feeling inadequate, hurt, and trapped in a false reality that lack the reward of acceptance and social adequacy. I have seen the personal struggle and journey of the author. This life changing body of work entitled, "Momma, I Wanna be Light-skinned: My Journey to Acceptance", gives a detailed account of the author’s personal bouts with sufficiency. It sets the stage for this much needed discussion, not just with the reader, but within herself. Reliving this painful past has been arduous but necessary in starting the journey to healing and accepting her own God-given uniqueness and beauty. Not every person has identical discriminatory experiences. Some may have experienced social isolation and prejudice in other forms. Others may have been ridiculed for having different beliefs. Perhaps weight was the object of scrutiny. Maybe some were singled out for being too-light skinned. However, in "Momma I Wanna be Light-skinned: My Journey to Acceptance", the author bravely and transparently narrates her journey to wholeness by establishing a new paradigm of self-perception. A perception not formulated by the opinion or approval of others but by introspection. Whatever occurrence that retarded your development and left you in a broken state, the author shares her new found positive outlook in hopes that you too can begin your own journey to acceptance.

• Sales Rank: #2398171 in Books
• Published on: 2015-04-04
• Original language: English
• Dimensions: 9.00" h x .37" w x 6.00" l,
• Binding: Paperback
• 164 pages

About the Author
Rhonda Bennett is a native of Tuskegee, Alabama. She received a Bachelor of Arts degree in English from Stillman College in Tuscaloosa, AL, where she became a member of Delta Sigma Theta Sorority, Inc. A mother of two extremely charismatic boys, Rhonda understands the importance of creating an environment that promotes success in an atmosphere where self confidence and purpose can thrive. She has a strong belief that her role as a parent is not to limit her children’s abilities and dreams to make life more convenient for her, but to make adjustments in her life that will incorporate her children and create opportunities for them. With that vision in mind, Rhonda founded two educational programs: Camp Xander-Well and F.O.C.U.S. (Forget Outside Circumstances Until Success) Academy. Both programs strive to enhance the educational experience by fostering a love for learning created from an atmosphere conducive to multiple learning styles. Rhonda desires for all children to realize the greatness within themselves. Motivated and inspired by her love for hosting, organizing, and planning events, Rhonda founded, A Genie in a Bottle Events, an event planning company that hosts an array of events from weddings and baby showers, to holiday events and various galas. Rhonda’s favorite moments are with her family. Whether it’s pizza and movie night with her boys, Sunday dinner with close friends, or date night with her hubby, Kevin.

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Ebook Free The Consumer Mind: Brand Perception and the Implications for MarketersBy Pepe Martinez

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The Consumer Mind: Brand Perception and the Implications for MarketersBy Pepe Martinez

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The Consumer Mind explores the relationship between consumers and brands, analyzing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyzes the environment, and the implications for brands. 

The book features global-level analysis of 100 top brands (including Apple, Google, McDonald's, Coca-Cola, Facebook, Blackberry, Fedex and Dolce & Gabbana), conducted in 30 countries across the globe and based on feedback from more than two million interviews. 

The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way in which their brands are perceived and to encourage trial and repeat purchases.

• Sales Rank: #1408297 in Books
• Brand: Brand: Kogan Page
• Published on: 2012-07-15
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .56" w x 6.00" l, 1.85 pounds
• Binding: Paperback
• 200 pages

Features

• Used Book in Good Condition

Review

View an excerpt of Chapter 14 listed on the Advertising Education Foundation website


"In this book Pepe Martinez uses everyday examples to explore how instincts, impulses and cognition combine to determine our reaction to the world around us. He brings together the world experienced through the senses and the world as understood by the mind, and explores how the two create meaning, the mental significance that empowers brands and makes them valuable." --Nigel Hollis Executive Vice President and Chief Global Analyst, Millward Brown USA 

"…essential reading for everybody who is interested in how the latest developments in science have influenced today's marketing practice." --Pawel Ciacek, Head of Neuroscience Practice, Millward Brown Europe 

"Pepe Martinez not only presents an intriguing discussion of the applications of neuromarketing, he offers important insights into the way in which successful brands make a strong rational and emotional connection with the human mind. This book will be an eye-opening learning experience for marketing practitioners and students alike." --ForeWord Reviews 

"[U]ses a blend of theory and real world examples to illustrate how the latest developments in neuroscience could benefit the work of marketing practitioners worldwide." --BrandUniq

Marketing  professionals, market researchers, advertising professionals, media, and sales departments

About the Author

Pepe Martínez is the Managing Director of Millward Brown Iberia. He was previously the head of Euroqual, the European qualitative research network and has won four awards from the Spanish Marketing Research Society, AEDEMO, for his work. He gives frequent lectures throughout Europe at universities, business schools and marketing forums on the relationship between young consumers and brands, social media and qualitative research.

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The Consumer Mind: Brand Perception and the Implications for MarketersBy Pepe Martinez PDF

The Consumer Mind: Brand Perception and the Implications for MarketersBy Pepe Martinez PDF

The Consumer Mind: Brand Perception and the Implications for MarketersBy Pepe Martinez PDF

The Consumer Mind: Brand Perception and the Implications for MarketersBy Pepe Martinez PDF

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